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Concert Crowd

Rights Holders

We support rights holders across sport, entertainment and health & fitness to develop and deliver commercial partnership programmes that deliver long-term ancillary revenue streams, cost-savings, audience engagement and enhance the customer experience. 

Partnership strategy

  • Developing your partnership strategy to help commercialise return on your assets. 

Competitor analysis
  • Review of partner activity and market context 

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Commercial partnership

  • Rights identification 

  • Rights packaging and pricing 

  • Commercial strategy 

Take-to-market strategy

  • Sales narrative and materials 

  • Target sectors / brands and rationale 

Sales and brokering 

  • Sales representation and market outreach

  • Brokering partnerships 

On-boarding partners

  • Advice and support on on-boarding new partners and sponsors 

  • Check-list of activity to ensure rights are fulfilled 

Partnership management

  • Support and strategy around partnership management including team structure and client reporting 

Activation strategy 

  • How to maximise the ROI for your partners 

  • Campaign ideas for partner activation 

Concert Crowd
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